Inspiration
Numerous studies have found consistent cognitive bias in lending, including platforms like Kiva. Lenders will often lend in a narrow band of racial, geographic, and gender categories. There is also strong evidence that "gamification" can lead to increased engagement in a variety of subjects, such as education and fitness.
In this project, we propose a gamification system - Kiva Achievements - to both increase lender engagement, and also reduce cognitive bias in lending. This inspiration originally came from the achievements & trophies which could be earned in video games, but are becoming a modern staple in every person's online experience.
What it Does
Kiva Achievements can be earned in a variety of ways, with some designed to lower cognitive bias, and others designed to increase engagement. For example, one could earn an achievement for lending to 10 different countries, or 10 different industries, or both high- and low-risk loan profiles. These will incentivize lenders to seek out more diverse lending habits. One could also earn achievements for lending for 12 straight months, lending to 20 different loans, or referring friends to Kiva. These would all gently nudge lenders to engage more frequently and more fully with the marketplace!
What's Next
If this project is selected as a winner, we would like to pitch the idea to Engineering leadership, and get a green light to implement this feature into the Kiva marketplace.
Built With
- photoshop
- premiere
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