Millions of Americans are obese and with the rate of obesity only growing something had to be done. Our group did some research and we realized that the main challenge people faced when working out was the lack of motivation . We had our core problem and as we conducted more and more research on fitness and the lack of exercise we were able to come up with Kilter which targets obesity at its root to create a more motivating and rewarding workout experience.

What it does

Exercising can be a hassle; not only is it impersonal, but it is often inconvenient, and therefore, we often fail to see the results we desire. Let us introduce you to our app Kilter, a first-of-its-kind fitness app which combines the rapidly expanding market trends of both personal training and a cashback reward system, all at a lower price than our competition. The large majority of health app users are not willing to pay for the app, so let's start off with the complementary aspect of our service. The free version of our app provides users with guided exercise videos in areas such as cardio, weightlifting, and calisthenics. We will also run ads during the video to profit. The trainer of the video will recommend that the user records a 1 minute video of them performing the exercise, and the user can choose to submit this video to the Kilter team to be validated. The user will then receive in-app currency to use in the app’s shop. As one of our potential customers stated in an interview, “Money is a big incentive” for people to complete fitness challenges. Furthermore, companies advertising in the Shop offer another viable revenue stream. And similar to the app Sweatcoin’s system, users can pay to submit more videos per day. Of course, our video submissions will comply with HIPAA in order to maintain the trust of users, sponsors, or companies that underwrite our solution. However, if a user wants a more personal experience, then our app also provides a paid service. For a price lower than gyms and our competitors, the paid experience of our app is a subscription based service where users can buy virtual training sessions with certified personal trainers. While other companies, such as Peloton or Skimble, offer online personal training, neither gives the user 1-on-1 video calling sessions, which Kilter would offer in order to add another revenue stream.

How we built it

We used HTML and CSS to build the webpage. Our backend developer was not present so we were unable to make the backend of the app.

Challenges we ran into

We were missing a key team member which really put a wrench in out plans, as a result we had to make do without a backend and out website was not as robust as we would have liked.

Accomplishments that we're proud of

We are proud that we were able to translate our idea into a functioning webpage!

What we learned

We learned how to link HTML and CSS. We learned how to use an essential skill for all coders, Git and GitHub. We also learned how to host a website on GitHub.

What's next for Kitler

We hope to get some funding so that we can develop the website/app in a more robust manner and so that we can also market our app once we finish developing it!

Find out more about the idea

A google doc with more information :

Our facebook page with potential customers:

Link to Website

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