KiKi

ADHD is diagnosed more often in males than females, with a male-to-female ratio of approximately 2:1. Girls are often underdiagnosed because of different symptoms and not “displaying the typical disruptive external symptoms of ADHD”. Unlike boys, girls with ADHD exhibit more internal symptoms, including difficulty navigating social settings, misinterpreting social cues and emotions, and lack of focus. These symptoms result in dual mental health diagnoses, poor self-esteem, and trouble maintaining friends and co-existing within society.

While researching, we discovered that the most impactful symptoms of ADHD for girls include a) inattentiveness, b) misinterpretation of social cues and facial expressions, and b) faltering during 1:1 conversations. When ideating, we initially came up with systems that foster community among girls with ADHD, but none of them seemed as impactful as we’d like them to be.

Enter KiKi, a personalized way for girls with ADHD to receive direct help in managing their symptoms and coexisting with people who don’t have ADHD. The application includes three games (Play Date, Emote, and Focus), each of which tackle one of the three problem areas mentioned above. KiKi is also gamified, and thus caters directly to girls with ADHD by unlocking fun and cute rewards when game levels are completed. KiKi is completely personalized using extensive onboarding where users indicate what they’d like to improve on and set daily goals.

Built With

• figma