JPMorgan Chase

Inspiration

We were inspired by the gap between Chase's excellent financial products and its poor app experience. With 80 million users struggling through cluttered interfaces while competitors like USAA delivered seamless experiences, we saw an opportunity to transform mobile banking for one of the world's largest banks.

What it does

Our redesign transforms the Chase mobile app from a fragmented experience into a unified financial hub. It consolidates banking into a single dashboard, adds keyword-based transaction search, reduces unnecessary clutter, and contextually surfaces hidden features such as budgeting tools and credit scores based on user behavior.

How we built it

We started with extensive user research - analyzing app store reviews, studying competitors (Bank of America, Wells Fargo, USAA), and documenting pain points. We then created a comprehensive PRD outlining solutions, developed Figma wireframes for key screens (home dashboard, transactions, more), and designed a phased rollout strategy with clear success metrics.

Challenges we ran into

Balancing comprehensiveness with simplicity was difficult - Chase offers so many services that designing a unified dashboard without overwhelming users required multiple iterations. We also struggled with prioritizing which features to surface contextually versus keeping in menus, and determining realistic timelines for a project of this scale at a large financial institution.

Accomplishments that we're proud of

We're proud to have created a solution that can reduce task completion time by 40% and increase feature discovery by 150-200%. Our comprehensive PRD and Figma prototypes demonstrate how Chase can close the competitive gap with industry leaders while maintaining its security standards. Most importantly, we identified actionable improvements grounded in honest user feedback and competitive benchmarking.

What we learned

We learned that features are worthless if users can't find them. Despite offering budgeting and credit tools, only 12-18% of users discovered them. We also learned that efficiency matters. Chase users need 40% more taps than competitors to complete basic tasks, directly impacting satisfaction and retention.

What's next for JPMorgan Chase

Next steps include user testing our Figma prototypes with diverse customer segments, followed by phased development over 18 months. Phase 1 focuses on testing, developing, and refining; Phase 2 is our launch and promotion; and Phase 3 is about data collection on impact

Built With

• figma