... It's Good for Everyone

Inspiration

Every city in the nation is covered by organizations that provide legal help to our communities, but few people know that these organizations exist. Legal service organizations advocate for families and individuals facing economic hardship to increase or maintain the stability of their family, their income, their education, their health, and their housing.

"... It's Good for Everyone" is a public awareness campaign geared towards the education of the public about those services in your community. This campaign will strive to collaborate with like minded community partners and educate all about the impact legal services has on the community.

What it does

"... It's Good for Everyone" has three parts to the campaign: 1) Create a Buzz, 2) Unite the Voices, 3) Snag a Celebrity Champion.

Create a Buzz Creation of a color based campaign as a basis of visual cues to our target audience within the Unite the Voice portion of our campaign tied to the catchphrase "... It's Good for Everyone". Using Gold as an example color, the vision includes gold ribbons, gold bracelets, gold stickers, gold buttons as examples. The month of November would be branded as Legal Service Awareness Month, with professional athletes wearing gold shoes, headbands, and socks. Potential long term opportunities in that month include collaborations with companies like Macy's with an awareness campaign during their Thanksgiving Day parade.

The initial roll is viewed as a statewide campaign, but can scale to a nationwide campaign as noted above.

Unite the Voices Creation of a toolkit based events package to drive that buzz into a tangible series of events. With details of the events available online, both small and large organizations can create these events. The goal is to bring in our target audience, young professionals, entrepreneurs, current donors and their friends, members of the media, like-minded organizations, and anyone who wants to support their local community.

Event examples include Award Ceremonies, Challenge/Competition Events, Networking Socials, and Sporting Events.

Snag a Celebrity Champion Great causes deserve great celebrity champions. They drive awareness with their brand and broaden its reach, which empowers the communities that legal service organizations serve. Our goal is to work with celebrities with a large reach like Oprah, or with background in driving social change into the public consciousness, like Jon Stewart or John Oliver.

Once this stage is complete, start the process over again to create more buzz, since "Promoting Legal Services... It's Good for Everyone."

How I built it

Built by a project team at the 2015 Legal Aid Summit in Orlando, Florida.

What's next for ... it's good for everyone.

Oprah, the ball is in your court.

Built With

• celebrity-endorsement
• event-planning
• marketing