We plan to disrupt in-store purchases by providing a mobile solution which provides you with real-time pre-approved loans directly to your checking account while still in the checkout process - i.e. without leaving the store. E-commerce websites will have a web interface which checks the client's available credit according to the basket sum directly from within the checkout process and prior to payment. Brick and mortar stores will have an interface which shows the basket and the exact sum for payment on the mobile app and checks for available pre-approved credit while still inside the store completing the checkout process. The goal is for the loan application process to be hassle free, product related (rather than finance related) and quick enough to complete during checkout.

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