IntentIQ: Closing the Intent Gap with Autonomous Research Agents

💡 Inspiration

We kept seeing the same problem: B2B companies drive traffic to their websites, visitors browse pricing pages and docs (clear buying signals), then ghost before ever talking to sales. By the time a rep follows up, the lead is cold.

The core issue? Generic chatbots wait for users to ask questions, but high-intent enterprise visitors don't want to chat—they want immediate proof you understand their business.

We built IntentIQ to flip the script: detect intent in real-time, research the company instantly, and proactively engage with personalized insights before they bounce.

🎓 What We Learned

Intent is quantifiable. We modeled it as a weighted score where pricing page visits = 40 points, time on page = 2 points/second. When score ≥ 70, trigger the agent.

Real-time context changes everything. Using You.com's API to pull recent funding news or job postings let us say "Congrats on the Series B!" instead of "Hi, how can I help?" Reply rates jumped from 15% (industry average) to 62.5%.

Simple feedback loops work. Track which message patterns get replies → adjust strategy → improve over time. That's continual learning without complex ML.

Gated content converts intent into identity. By offering white papers and interactive demos behind a lightweight form, we capture name, email, and company at the moment of highest interest — then use that data to power personalized outreach automatically.

🛠️ How We Built It

Stack

Frontend: Lovable (React, TypeScript, Tailwind CSS, shadcn/ui) — Demo site with behavior tracking, gated content modals, and interactive demo
Backend: FastAPI on Render — Intent detection, API orchestration, lead capture, and AI-powered outreach generation
Research: You.com API — Real-time company intelligence
Enrichment: Apollo / Clearbit APIs — Company funding rounds, ARR, headcount, and industry data
AI: Google Gemini 2.0 Flash — Personalized proactive messages; OpenAI GPT-4 — Outreach email generation
Messaging: Custom React widget (MVP), Plivo-ready for production
Forms & Validation: React Hook Form + Zod — Type-safe lead capture
Animations: Framer Motion — Smooth UI transitions
Charts: Recharts — Dashboard analytics visualization

Architecture

Visitor browses pricing → Frontend tracks behavior →
Backend calculates intent score → Triggers You.com research →
Gemini synthesizes personalized message → Widget displays proactively

Visitor clicks "Download White Paper" or "Try Demo" →
GatedContentModal captures name/email/company →
POST /api/capture-lead with behavioral context →
Backend enriches company (Apollo/Clearbit) →
GPT-4 generates personalized outreach draft →
Owner notified via email/Slack with ready-to-send draft

Key Implementation

Intent Scoring:

# Intent scoring
score = (pricing_views * 40) + (time_on_pricing * 2) + (docs_views * 25)
if score >= 70:
    research = you_com_api.search(company_domain)
    message = gemini.generate(research, visitor_behavior)
    send_proactive_message(message)

Lead Capture & AI Outreach Pipeline:

# Lead capture & AI outreach pipeline
@app.post("/api/capture-lead")
def capture_lead(data):
    lead = save_lead(data.name, data.email, data.company, data.content_type)
    company_profile = research_company(data.company)  # Apollo/Clearbit
    outreach = generate_outreach(lead, company_profile, data.behavioral_context)  # GPT-4
    notify_owner(outreach)  # Email/Slack webhook

Frontend Behavioral Tracking:

// Frontend: Behavioral tracking feeds into lead capture
const { getBehaviorData } = useBehaviorTracking();
const captureLead = async (lead) => {
  const behavior = getBehaviorData(); // scroll depth, pages visited, referrer
  await fetch("/api/capture-lead", {
    method: "POST",
    body: JSON.stringify({ ...lead, behavioral_context: behavior }),
  });
};

🆕 Recent Enhancements

Gated Content & Lead Capture

White Paper CTA — Visitors can download a white paper by providing name, email, and company via a modal form
Interactive Demo CTA — A "Try Demo" option redirects visitors to a live mock dashboard after form submission
CTAs placed across key pages — Homepage hero, docs banner, and pricing page all surface gated content offers
Zero client-side storage — Lead data is sent directly to the backend; nothing stored in localStorage

AI-Powered Outreach Pipeline

Company enrichment — Backend researches the visitor's company using Apollo/Clearbit for funding rounds, ARR, employee count, and industry
Behavioral context — Lead data is combined with real-time visitor signals (pages visited, scroll depth, session history, referrer source)
LLM-generated outreach — GPT-4 drafts a personalized email referencing the visitor's company profile and on-site behavior
Owner notifications — Drafts are stored in the database and pushed via email or Slack for review before sending

Frontend Components

Component	Purpose
`GatedContentModal`	Reusable Radix Dialog with whitepaper/demo modes, Zod-validated form
`useLeadCapture` hook	POSTs lead + behavioral context to `/api/capture-lead`
`useBehaviorTracking` hook	Tracks scroll depth, session pages, return visits, referrer
`Demo` page	Interactive mock dashboard at `/demo` with sample analytics
`HeroSection`	Landing hero with "Download White Paper" and "Try Demo" CTAs
`CtaSection`	Bottom-of-page CTA banner with gated content triggers

📊 Key Metrics

Metric	Before	After
Proactive reply rate	15% (industry avg)	62.5%
Lead capture touchpoints	0 (passive only)	3 pages (homepage, docs, pricing)
Data per lead	Email only	Name + email + company + full behavioral context
Outreach personalization	Manual research	Automated company enrichment + LLM drafts

🗺️ Roadmap

Phase	Feature
✅ MVP	Intent scoring, proactive messaging, gated content modals, lead capture API, AI outreach
🔜 Phase 2	Admin leads dashboard (`/admin/leads`) for reviewing captured leads and outreach drafts
🔜 Phase 3	Automated email delivery (Resend/SendGrid), progressive profiling for return visitors
📋 Phase 4	CRM sync (HubSpot/Salesforce), A/B testing on outreach templates
📋 Phase 5	Conversion analytics, ROI tracking, multi-channel outreach (LinkedIn, SMS)