Inspiration
Web Summit Vancouver 2026 was massive — and I kept getting lost. Not just on the floor, but in the experience itself. Sessions, maps, startups were all there. None of it connected to the real world around me. I'd find a talk I loved with no way to find the booth behind it. I'd open the map and lose my session. Every feature felt like a dead end. That frustration became two questions: What if every tap led somewhere next? And how do we keep creating value — even after the event ends?
What it does
Insummit connects every part of your summit experience through a single Event Card — the thread that ties Schedule, Map, and discovery together.
Home — Featured speakers, startup highlights, and Shout Out: one daily post per exhibitor every morning, drawing attendees naturally to their booth Schedule — Date → time slot → event, all in three taps Map — Dynamic floor plan with live hotspots showing what's happening right now and what's coming next Event Card — Every entry point leads here. Every exit leads somewhere new.
Every card — sessions, speakers, booths — has a Save icon. That save list isn't just a bookmark. It's the beginning of something that outlasts the summit itself. After the event ends, your saved people and booths become a living connection list — the startups you meant to follow up with, the speakers whose work you wanted to explore, the booths that sparked something. The summit ends. The connections don't.
How we built it
google ai studio
Challenges we ran into
Making the experience feel the way we imagined it was harder than building it. The navigation loop took far more iteration than expected. The design detail isn't where we want it yet — but the connective logic is there. You can feel the thread. The bigger challenge was restraint. Every conference app tries to do too much. We kept asking: does this make the user open the app again? If the answer wasn't clear, we cut it. The bones are right. The polish is next.
Accomplishments that we're proud of
The connection logic works — every tap leads somewhere, nothing is a dead end. And it requires zero explanation. You open it, you get it. No onboarding, no tutorial, no learning curve. That kind of intuitive flow is the hardest thing to build and the easiest thing to take for granted. We're proud that a first-time user can navigate a 300-session conference in under a minute — and still have somewhere to go after it ends.
What we learned
Time is the real constraint — not between features, but between detail and system. We learned to hold one question from start to finish: what does the user actually need? Not what's impressive. Not what's clever. What's needed. That discipline is the hardest part of building under pressure — and the most important. It's how you respect the product, the process, and everyone in the room.
What's next for insummit | Schedule. Explore. Connect. All in one.
Polish the details until the experience matches the vision. Then reach out — proactively — to small event organizers who need exactly this but don't know it exists yet. Real users, real feedback, real iteration. The end goal is a white-label product that any organizer can run on their own event. Web Summit was the inspiration. Every other conference is the market.
Built With
- ai

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