According to the Union of Concerned Scientists, “Collectively, cars and trucks account for nearly one-fifth of all US emissions, emitting around 24 pounds of carbon dioxide and other global-warming gases for every gallon of gas." Our team pursued a combination of the Transporation and Food categories at Rehacks. We want to help alleviate the transportation restrictions on those living in food deserts while also reducing carbon emissions. We explored existing products such as Uber, Lyft, Postmates, and Instacart.
What it does
We designed a feature on Instacart called “Community Ordering”, which allows you to split the cost of delivery with other orders being delivered in a similar direction as yours. When you start a community order, it will be processed as a regular order until other people join your order. The price of delivery will decrease as more people join this community order. Instacart figures out the optimal path for drivers to make several deliveries in one single trip, which reduces your delivery fee as well as our collective carbon footprint.
How we built it
We redesigned Instacart using Figma to create an interactive prototype.
Challenges we ran into
Some of the challenges we ran into included: collaborating with a team member in a different timezone and creating a compelling case for how our project tied back to sustainability & climate change. However, after doing a bit of research we found that our personal cars are a major cause of global warming. We also wanted to address food insecurity. Eventually, we addressed this challenge by redesigning Instacart to help make food more accessible for people who have difficulty accessing reliable methods of transportation.
What's next for Instacart Redesign
Helping families save more money by creating deals with grocery stores to offer cheap, bulk pricing for users.