Transform the retail experience with us, make yet another component of Singapore smarter
Search for stores within the mall by unit, and know exactly where to head to - no more getting lost or walking in circles!
User curated routes for a whole new experience in retail, categorised and packaged for you
Receive personalized promotional ads within zones of the malls
Maintain a profile, earn badges and points.
Gain points from participation and redeem exclusive offers from partner companies
View available promotions within the mall, all curated into one single app for your convenience
Insite for business, analysis and data, allowing the management to make better and well-informed decisions
INSIDE? IN SITE? INSIGHT!
Navigating around NTU was something we found hard to grapple with especially because the school is enormous. We thought to ourselves, how great would it be if we had an internal GPS system to tell us where we are and what is the best way to our destination. Ranting about this helped us realise that if we were to build a solution to solve our first-world problem, the benefits to customers, retailers, shopping mall operators, event managers and the everyday person are potentially far-reaching and constructive. That was how we got started, and the rest is history.
What it does
Our idea is to build 2 separate platforms to serve the needs of our intended audience:
B2C for Customer The first platform is built for the everyday user and customer who struggle with finding their way around inside of buildings. Think Google Maps but bigger (and simultaneously smaller, too). Upon entering special zones such as shopping malls, exhibitions, or commercial buildings, customers will be able to search for directions to their destination. These directions can be provided by building owners or be crowd-sourced via user-generated suggestions as well. Not only that, users will be able to get the latest deals around their vicinity which include shopping discounts, sales, but also, entertainment discovery as well.
B2B: Data and Analytics The second platform is targeted at businesses and building owners in general who would be able to track their customers traveling and be able to find a general behavioral pattern in customers within a specified shopping complex marked by these Bluetooth beacons. The entire concept of this idea is that we are able to provide a gamification environment to the end users and hence, help the businesses in promotion simultaneously.
How we built it
-We used Ionic framework to work on the mobile application -MySQL for building the database to update the current location of the customer within the marked area -Bluetooth beacons triangulation to detect customer location -Python and flask for backend
Challenges we ran into
-To create a user interface from scratch using ionic -Implementing the Bluetooth beacons within the app -Integrating user detection and tracking with Google Maps
Accomplishments that we're proud of
- Interactive mobile app design
- Real-time update of user location
- Unique way of promotion of brands
- Conceptualizing a potentially lucrative, impactful and far-reaching idea
What we learned
How to polish our prototype within a short timeframe using available tools we have Assigning tasks to one another not just according to our strengths but to what we want to learn Being humble and keeping a positive mindset throughout the competition Swag room wasn't supposed to be opened until now
What's next for Insite
Crowd analytics using infrared heat-maps to track user behavioral patterns Smart carpark lot suggestion for drivers Convincing more building owners to come on board by uploading their floor plans and granting them the opportunity for better customer foot traffic analysis