Dear Judges: I propose a very simple use of technology to enable the CDC to update the public regarding Influenza. 65% of handheld phones are smartphones with scanning capability. Take advantage of new personalized bar code technology to connect public to CDC.GOV sites/updates. To create a CDC.GOV barcode use www.sparqcode.com Then simply download barcode scanner app in app store and scan image below to connect. http://www.i-nigma.com/Downloadi-nigmaReader.html The barcodes can be placed on advertising, television, magazines, newspapers...essentially any medium that places the barcode in front of a smartphone. The barcodes can be personalized to direct public to website, phone number, email address or all points of contact dependent on message CDC wants to convey. Article in Wall Street Journal 5.25.11: http://online.wsj.com/article/SB10001424052748704132204576285631212564952.html?mod=WSJ_hps_sections_smallbusiness

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