InARward

A sneak peak into the site that has been giving us sleepless nights
A little bit about the functioning as well
Standing apart truly
Cherry on the top?
Tech Stack
Tech Stack (Continued)
Tech Stack (Ofcourse there's more!)

Inspiration

The idea struck one of the creators after talking to a prominent interior designer who told stories of his clients opting for wooden furniture or decor made of animal products more often because they are usually priced higher (ex- Pink Ivory Sofas or Tiger Fur Mats). It's a well-known idea in marketing that, “When you’re about to buy something you know very little of, you associate high price with high quality” This doesn’t have to be true in the case of furniture as there are better and more durable materials that look better if interior designing principles are applied well. And when factored in together with the environmental impact it has, we just KNEW we had to do something about it.