Team Members

Aleks Weber (UX Research and Design) I worked on UX Research/Design aspects of the in.FINITY application. I worked on the development on the Figma prototype. I also named the application and designed its logo.

Alex Smith (Project Manager, Senior Biology at Washington University in St. Louis) I was responsible for scheduling all meetings with the team as a whole and the Go Squad meetings. I created the pdfs that were eventually submitted into DevPost.

Chris Starks (Software Engineer, Senior Computer Science at IUPUI) I was responsible for implementing multiple aspects of the Front-End UI for the app prototype. I also contributed to the UX/Design of the Figma prototype.

Connor Smith (Business Development, Junior Business Analytics at Miami University) I was responsible for helping to create the slide deck, along with calculating costs and developing our business model. I also contributed during the ideation phase, and worked out how we plan to market our idea.

Molly Pratt (Software Engineer, Junior Computer Science and Chinese at Butler University) I was responsible for helping create a working prototype of the app. I also was able to help with determining which interfaces to include and how everything would be pieced together.


The primary issues that we were tasked with solving include logistical challenges, safety precautions, potential cold weather issues and beautification efforts. The main issue we focused on was figuring out a way to make Indy accessible to the traveling fan and allow for Indy area business owners to maximize their opportunity with the large influx of customers the 2022 CFP will bring.


Our solution is to create an app that will allow those visiting Indianapolis for the 2022 College Football Playoff to have a central location to plan out their trip. This app will contain hotels, event notifications, restaurant recommendations, live events, weather, directions around the city, and possibly more. This will make the trip much easier to plan, giving the user more time to enjoy the city.

Market Size

Going off one of the recent college football playoffs in 2018, approximately 57% of tickets were given to the teams for distribution. Applying this to the capacity at Lucas Oil, we can predict that roughly 85,000 fans will be team-affiliated, meaning most of them will be traveling. This is our target market. These fans will have minimal knowledge of the Indianapolis area, and will be relying on services to plan their day such as restaurants, events, and other activities.


The primary competition for our product includes apps like Yelp or AroundMe. Where we separate ourselves from this competition is that our app does so much more. As it is based in Indianapolis, it has an ability to go further in depth than its competition. Our app provides a schedule, weather, events, restaurants and more, whereas these apps primarily focus on business reviews.

Business Model

Sponsorship Model

  • This is a model where a business promotes other business and receives sponsorship revenue in return


  • Continuously building relationships
  • Minimal effort income


  • Delayed income
  • Needs a strong consumer base


  • Yelp
  • Weather Channel
  • Most used apps

Business to Consumer

  • Initial marketing

Business to Business

  • Partnerships and sponsorships

Marketing and Sales

Our marketing strategy begins in areas where incoming fans would be coming through, such as the airports and hotels. The app would be advertised as a completely free platform with everything a fan would need for the trip. We would market through partnerships as well, where businesses such as restaurants and hotels would promote our product, and in return we could feature their business on the app. Regarding sales, businesses would be able to pay a premium to have their business appear closer to the top of the lists. We would also offer advertisements, that do not impede user experience to generate revenue but not to deter potential consumers from using the app.

Progress to Date

Github Repository

We chose to use ReactNative and javascript because we were familiar with these languages and thought they would be best to use to write a functioning wire-frame prototype. ReactNative allowed us to create an app that could function on iOS, Android and as a website.

High-Fidelity Prototype

We used Figma to design and improve our high-fidelity prototypes. Figma made it possible to detail the look of our final product as well as play around with interactions within the application.

in.Finity Schema

inFinity Schema

What's next for in.Finity - Sports & Entertainment - Team 1

Interview more potential customers

  • Interviewing more customers, both college football fans and Indy area business owners, will allow us to get a better perspective on how exactly we can optimize this app for both types of customers.

Solidify our streams of revenue

  • Once we establish solid funding, especially local businesses paying for their business to be featured, we will be able to create a fully functioning app from our high-fidelity prototype.

Expand into other events or cities

  • Since our app uses basic information about cities and events, we can easily adapt this app to be used for other cities or other events. An app like this would be hugely beneficial in any city where fans, festival-goers or any other group travel to an unfamiliar city and are looking for fun activities and places to eat.


The 4 stages of app development. Business of Apps. (2019, April 23).

Indy, D. (2020, June 24). 2020 State of Downtown (Part 1) & Community Report Presented By JPMorgan Chase. Downtown Indy Blog.

Kontsevoi, B. (2020, April 28). Council Post: Mobile App Monetization Part 1: Revenue Generation Models. Forbes.

Share this project: