Immersive Wellness Virtual Reality Spaces

## Welcome to Estee Lauder's virtual store and wellness centre -- an inclusive virtual storefront tailored specifically for the customer. Experience luxury wellness spaces and shopping from anywhere, complete with your own private hands-on virtual consultant. We are creating an inclusive experience by ensuring that all customers have barrier-free access whether or not their disabilities are physical, cognitive, or situational. Today's retail landscape is littered with advertisements, distracting visuals, and choices leaving consumers overwhelmed, confused, and frustrated. Combining this with accessibility limitations can make a traditionally trivial tasks seem daunting and nearly impossible. Isn't the point of technology to reduce stress and create a simple, yet rewarding, design and wellness focused retail experience?

Customer experience:

Entering Estee Lauder's virtual store teleports you to a choice of stunning environments, some literally filled with daisies, birds chirping, and the sun shining bright. You're greeted by a beauty advisor that interacts within the virtual environment. The beauty advisor inquiries about your visit and how they can help you. After responding with needing help to find my perfect foundation and how to apply it, or just here to rest & breathe - the room is transformed to fit your needs.

A display of 3d art & products appear in front of you with an extensive line of foundational options and the proper tools and accessories to apply it. You also get an option of sounds, digital scent and can set preferences for viewing products directly or discovering them as you explore the space. The beauty advisor walks you through the options finding your perfect fit and goes on to demonstrate how to apply the foundation. Once you're happy with the product chosen and understand how to correctly apply it you request to purchase the foundation. The beauty advisor handles the rest -- two days later foundation is sitting at your front doorstep.

Value proposition:

Web based experience Enhances the at home shopping experience Experience can be customized to individual shoppers Artificial intelligence and virtual beauty advisors Hands on training and how to tutorials Accessibility features for multiple disabilities Provides the ability to upsell products Easy to deploy and maintain solution Works on any modern device with a web browser

Solution: Adapts the environment to the person versus having the person adapt to the environment. Accessibility features Virtual beauty advisor

Accessibility features: Usability Any device From the convenience of your home, office, or wherever you are Visually impaired Audio description Color filters High contrast Environment lighting Size of objects Spatial Audio Deaf and hard of hearing Captions Customizable elements (ambient audio, music, voice, misophonia) Interaction Touch Mouse and keyboard Virtual headsets Gaze/Fuse control Adaptive controllers Hand tracking, gestures, and interactions Speech recognition

Beauty advisor: One-on-one consultations from the convenience of anywhere Explore products Get questions answered How to explanations and demonstrations Expert advice

Built With

• oculus
• vr