While DSRC introduces the potential to have cars drive themselves, a Jetson’s future is a long way off, for technical, social and practical reasons.  Like it or not, driver behavior will matter for a long time.  This proposal outlines an enormous opportunity for DSRC to better understand how driver behavior influences the driving behavior of others, and how this contributes to accidents.  Armed with these insights, DSRC then enables several strategies for influencing driver behavior to reduce accidents.  This proposal has both large benefits at low DSRC penetration rates and significant incentives for people to acquire DSRC-enabled cars.  Very conservative assumptions suggest benefits of $2 billion per year beginning when DSRC is enabled on at least 10% of vehicles in two metropolitan areas, rising to $12 billion per year when DSRC-enabled vehicles exceed 70% penetration.

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