The app is a “micro” Treasury Direct site where savers can register for a Treasury Direct account to buy I bonds via their mobile smart phone and set up a savings plan. On the app’s landing page is a frame where savers can insert a photo that represents their dream. The app streamlines the Treasury Direct on-line experience and focus the savings to just I Bonds, a high quality financial product. It is created to be aspirational and every time the saver views the app they are reminded of their reason for saving— a personal and emotional validation for the account.

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