We felt that in our daily lives, we don't think much about giving to charity. By making it a part of something we do often--like shopping on Amazon--we not only bring greater awareness to people in need but also help them with donations.
What it does
Whenever people make a purchase on Amazon, they can opt to donate a percent of their purchase to their charity of choice. This way, they can factor this donation into being part of their overall purchase and hence budget.
How we built it
Coffee and tears
What we learned