• The UK is one of the top three countries in the world for the highest incident of allergy.
  • Surveys indicate that up to 45 percent of the population believe they have some sort of food intolerance.
  • Allergy and food intolerance tests cost from 200 to 800 pounds Target user:
  • Children (Simplifies process of identifying food ingredients)
  • Caretakers (Babysitters, old people) Key features:
  • Software scans the barcode of the products and find the ingredients for that product
  • Analyzes user input (Feeling rating after eating food)
  • Identifies potential allergens

Team member: Ashton Clapp system would not be able to find this email.

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