Hot on the Market

1. Landing Page
2. Profile Card for each company, can be swiped to be right(green) or left(red)
3. Clicking on profile card to learn more
4. Includes 10Q filing data from 15+ years, risks from 10K filings, news sentiment for past 30 days
5. Chatbot functionality to imitate speaking to a company
6. Chatbot 2
7. View and edit past choices, additional swipe card example
8. Swipe left example - Duolingo
9. Final page - after all choices - for accepted companies, click through to brokerage to add order for stock
10. About Page - Basic info
11. About Page - Description of features included in the graphs - can also be interacted with through chatbot

Welcome to Hot on the Market, where we turned the stock market into a dating app—

because let’s be real, both involve picking the right one and hoping it doesn’t let you down.

Here’s how it works: you swipe on companies based on their revenue and price highlights. If something catches your eye, tap into their profile to check out the deeper stats. Revenue trends? Profit margins? Risk factors? It’s all there, laid out in a way that actually makes sense. No spreadsheets. No endless reports. Just quick, digestible insights to help you decide if a company is worth your time—or if it’s a straight-up red flag. So, are they hot on the market* or not?

Swipe. Learn. Invest smarter.

Problem Statement

Investing is hard, especially without a financial background

Most retail investors beginning to invest their own money often find themselves drawn to short-term investing because it is gamified and appears easy. Only 1–3% of day traders are consistently profitable, 40% of day traders quit within a month, and 80% of day traders quit within two years. It’s ideal for young adults to start long-term investing in their 20s, but valuing and analyzing data can be incredibly overwhelming.

Learning how to invest is hard too

Existing stock research services, such as Yahoo Finance and FinViz, are dense with crucial yet difficult-to-digest information. Learning how to invest long-term also involves being able to perform fundamental analysis on companies. This often requires individuals to comb through a company’s SEC filings over the years and be able to parse and understand what the financial terms being used represent. So not only do they have to learn about financial and market research, they also need to learn about each company’s functioning and risks, which isn’t always transparent.

Target Market

Young Adults

It’s arguably most important for young adults to get into investing, as their money will go a much longer way, whether in retirement or as passive income. But it’s very difficult to prioritize our futures when not incentivized by fun, with the average screentime of young adults being 7-8 hours. Our program aims to connect these principles and create something educational yet exciting!

Beginner Retail Investors

The retail investing space is expanding rapidly with 25% of total equities trading volume in the US being held by retail investors, as people with disposable income attempt to make money on stocks. Accessibility to the exchanges and markets is also greatly increased, but financial knowledge and literacy don’t grow simultaneously, and these investors frequently lose money.

Proposed Solution

Simplifies Fundamental Analysis – Transforms complex SEC filings into easy-to-understand graphs, making financial data more digestible.
Gamified Learning Experience – Users “swipe” on companies, making stock research engaging instead of overwhelming.
Bridges the Education Gap – Teaches essential investing skills by integrating 10-Q filing analysis in a user-friendly format.
Encourages Long-Term Thinking – Unlike day-trading apps, it promotes informed decision-making based on real financial health and subjective value
Visual-First Approach – Interactive income, balance sheet, and cash flow graphs provide clarity without information overload.
Chatbot- Easy conversational way to learn more about a company's backgrounds and what the numbers represent

Next Steps and Features

Deeper integration with brokerages (Streamline making investments through our site, exporting "matches" into a watchlist, ability to view the profiles of stocks in user portfolios on our site)
Live price tracking and updates
Integration with other investment research platforms (Yahoo Finance, FinViz, etc.) for when users are ready for more in depth information
Add in functionality for more stocks, ETFs, and potentially grouping function for funds