Hopper

Our main inspiration for our app was the desire to engage passengers into using public transport more regularly.

Being passengers ourselves, we felt the current journey planner was suitable for advanced trip planning, but that it had too many steps to be used for an immediate trip or one to a regular location. Hand in hand with this, we also felt it would be valuable for passengers to be able to check the AT HOP balance on the go, perhaps even on the walk to the bus stop so that they could board with the security that they’re not low on funds.

With these two main features in mind, we decided to add an additional feature that would attract more users and improve engagement. By using gamification and crowdsourcing we hope to be able to help AT to build a stronger relationship with their passengers and improve the service provided to the community. Users can report traffic jams, overcrowded, broken or delayed buses and gain points. Points may also be gained for regularly taking public transport, taking it outside of business hours and answering surveys about their experience.These points can later be exchanged for customizations in the included mini-game, prizes and discounts which may be customised based on the user’s travelling habits and locations.

All of this information will be made available through a CRM system which would provide AT with an interface capable of managing the relationship with their passengers. The information that will be collected can be surfaced and used within different modules such as case and loyalty management, customer feedback and reporting, and direct mailing campaigns.