HOLA - Hello Legal Aid

HOLA - Hello Legal Aid is a collaboration among Florida Legal Aid organizations meant to bring awareness and support for the work of Legal Aid through humanizing justice. HOLA shares stories of legal aid collaborators, such as clients, staff and volunteers through online platforms, allowing these stakeholders to share their experiences in their own words and in their own environment. HOLA would be housed at the Florida Justice Technology Center. Interested stakeholders from Legal Aid organizations throughout the state could share the stories through FJTC. The information is disseminated through a variety of platforms, including Twitter, Facebook and Instagram and is intended to bring awareness to a larger group within the state of Florida. The purpose of HOLA is primarily to bring awareness to the human stories behind those who use and work within Legal Aid in Florida. The awareness brings visibility, which is then intended to bring donations, volunteers and social change. Users who visit HOLA to view the stories can click on the title to learn more about the history of Legal Aid, the state organizations, how to find a legal aid organization and how to help the cause. There are opportunities for corporate sponsors who may contribute for each "like" gained. In addition, the use of social media allows state Legal Aid organizations to capture metrics that can be used to improve services and gain valuable information. There is also growth opportunity as capturing enough stories could result in creation of a book. Any donations that come into HOLA will be collected and disseminated to state Legal Aid organizations through the Florida Bar Foundation.

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