Heyday

What is Heyday?

The term "heyday" refers to the period of a person's or thing's greatest success, popularity, or vigour, and that is the feeling this app tries to achieve by making finance education for children and teenagers easy, understandable, and accessible. The app revolves around gamifying education to increase the users’ financial literacy, specifically about the stock market. Speaking from personal experience, I felt that there was a lack of accessible resources to learn how to navigate the stock market and how to grasp complex finance jargon. Due to limited time and expertise, I couldn’t make the app cover more financial topics.

What does Heyday do?

After receiving daily log-in rewards, users are brought to their Bird Buddy Home Screen with two speech bubbles – one that brings them a daily fun fact about finance, and another that brings them a link to an easy-to-read business-related news article. The Game Section includes educational finance games guided with the help of our Bird Buddy! Answering the questions correctly grants users coins, and levels get increasingly more difficult to allow users to build on their education. Users can use the coins from their daily log-in rewards and the answers they got right in the games to invest in stocks that will cost them some coins. Users can also spend their coins on coupons, giving them a chance to purchase something tangible.

What's next for Heyday

I want to sync the stock market fluctuations on the My Stocks page with real stock market fluctuations and incorporate a more detailed news page that informs users of these stock market changes in #1. I also think it’d be cool to have actual sponsors provide coupons so that users can learn how to make good financial decisions in the real world.

Built With

• figma