The Healthy Kids Toolkit is a unique online interactive educational tool created for the Apps for Healthy Kids contest. The Toolkit has been designed to educate parents about how they and their families can live healthier lifestyles through better nutrition and physical activity. It combines healthy eating and exercise behavior resources from the United States Department of Agriculture (USDA), United States Department of Health and Human Services (DHHS), the National Heart Lung and Blood Institute (NHLBI), and the National Cancer Institute (NCI) into one place. By incorporating emerging digital technologies such as avatars and 'edutainment gaming' designs, and leveraging them with interactive opportunities for the user to create and share additional content, the Healthy Kids Toolkit delivers a set of creative and informative tactics to bring web content to life. By making web content more engaging, the main messages will hopefully be better retained. The Healthy Kids Toolkit uses contemporary digital communications tools to appeal to new parents who don't necessarily know healthy nutrition behaviors themselves. It is designed to provide an engaging and interactive opportunity for new parents to rehearse and assess the "important role that he/she plays in the formation of nutrition and physical activity habits in young children. There are countless opportunities every day to positively impact the children's lives; small changes in the child care provider's attitudes and actions can help to establish healthy eating habits, a positive body image, and beneficial physical activity routines that will last a lifetime." (1) And for everyone who thinks kids are the only ones playing video games and who think avatars are cool, well, many of those "kids" are now 20-something and 30-something first-time parents who themselves may lack knowledge about healthy nutrition and exercise behaviors. The Healthy Kids Toolkit puts the tools they want to use in their hands, and then puts the web content in front of them so they can get to work.