Journalists are put under ever more pressure to create different headlines per article they write. Different headlines should be tailored to different social media to attract the most possible amount of readers. We believe that the more personalized a headline is to a potential reader, the more the potential reader is likely to become a readers, and a member of the publication community.

Our target user is any journalist put under pressure to come up with 10 or more headlines for his or her piece. We want to make it easier for them to choose the appropriate keywords. Our unique feature consists in allowing headlines to be created according to specific readers' demographic so that each reader will be shown his or her own headline.

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