Poor medication intake adherence was declared as a worldwide problem in 2003 by the WHO, being NCD patients the ones at most at risk.
On top of this, NCD patients have far more incidence in developing mental illnesses, such as depression and anxiety. Only 10% of those patients are diagnosed and receiving the appropiate treatment; what shock us was that not receiving the appropiate treatment, shortens the life expectancy of those patients from 5 to 20 years.
What it does
In support of the WHO's SDG Goal-3 (Good Health & Well-being), in March 3d 2020 we launched a mobile App -Happhe App- which helps patients increase their medication intake adherence, track their mood and get easy med refills. This is why Happhe App sends customizable intake reminders to each patient and gives them incentives to stay consistent.
How I built it
We built the App keeping in mind including patient centric features that boosts motivation, to increase their treatment adherence towards adopting healthier behaviors. This is why we implemented a loyalty program through points that are earned completing different challenges and those points can be exchanged to get med refill discounts or other prizes from health providers in a virtual store.
Challenges I ran into
The most pressing challenge we are facing right now is funding, since we've been investing our own limited capital and we cannot grow the team without a new seed financing.
Accomplishments that I'm proud of
We've partnered with the largest pharmacy chain provider in Guatemala and are already working with important customers such as Sanofi.
What I learned
Analytics is king, we're tracking everything from ad campaigns to user actions within our app to be sure that we have product-market fit. This has allowed us to gather lots of usefull data, now we need to hire more people to analyze it and start making new strategic decisions based on the insights; however, we do not have budget to increase the team right now!
What's next for Happhe (Happy & Healthy)
We believe that we have a great platform to build on top new features that could help in addressing a lot of the new healthcare needs derived from coronavirus, such as telemedicine and symptoms tracking.