We wanted to get a new phone, but we had no idea what to get. After days of thinking, we finally decided to get the iPhone that we always wanted. Then we realized that the process does not have to be that long and it could be performed much faster. Then we decided to make a gift guide and named it GyftHo. The idea behind it, is that it asks a few questions and helps people choose their dream product. This increases the speed to decide by a tenfold for most people.
Note: The product is technically in beta testing.