Growve

Small wins, big growve

Created entirely in Figma, with original artwork created in Adobe Creative Cloud, Growve uses the psychological health benefits of "blind boxes" (Labubus, squishy dumplings, etc.). These products are designed to keep customers coming back, purchasing again and again in hopes of finding the character they want.

Growve introduces the idea of a virtual blind box that you must complete self-improvement tasks to open. Different activities are worth different amounts of "seeds," and users can redeem these seeds to add to their digital character collection. All the excitement and mystery of a classic blind box remains, but instead of contributing to the vast overconsumption and waste caused by the blind box industry, users are actively improving themselves.

Inspiration

Who is impacted by the problem?

Gen Z generations (1997-2012)
Recent college graduates in early careers
College and high school students who are struggling with social anxiety

What is the problem they are facing?

Feeling anxious from uncertainty

Where does this problem come up?

Conference rooms during presentations
Zoom or virtual meetings (interview)
Before important deadlines
At home after work when reflecting on mistakes
Social settings where they try to “escape” stress

Why does the problem arise?

Uncertainty + unorganized thoughts

Why does the problem matter?

Reduced confidence
Discourage people to take small actions (reduced self-efficacy)
Sleep disruption
Emotional exhaustion
Burnout risk
Avoidance of opportunities

What impact does it have on the end user and/or the business?

Form a healthy habit and control their mindset in a positive way
Protect environment (blind boxes)

What it does

Manage stress in healthier, sustainable ways Feel accomplished daily (even through small wins) Build consistent routines despite ADHD Reduce anxiety without feeling pressured Balance productivity and social life