GROW to GLOW

A platform that allows a small store owner to build his own online community and turn his local customers into loyal. It rewards everyday consumers and makes the entire process feel like a game.

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Inspiration

Every Store owner wants to give something to their loyal customers, So here I am trying to build a bridge in everyday customer who visited the same shop again and again. In return it will help the store also to generate the sales better everyday.

What it does

  • It is a platform where small business owners want to grow their community and they also want to reward their loyal customers.
  • I are trying to make the process of buying from small shop owners much more interactive and rewarding via gamification and introducing concepts like seasons, membership levels, etc.
  • The customer gets to see a game, where levels are unlocked by buying more, and more often. As the levels progress, rewards go up. If he doesn't buy for some time, the concept which I am calling as season, their level reduces. They can choose to bypass levels by paying a token upfront.

Here's how this project helped all the stakeholders involved:

** Business Owner **

  • Build an online presence with a community.
  • Increased sales from customers at the cost of some profit percentage. (If the discount rates are set right, the business owner can make a profit).

** Customer **

  • Get discounts for everyday shopping.

** Developer/Business **

  • Make money from the store as an upfront fee.
  • Offer monetary credit to high-paying customers (Concept of a credit card). Make money from interest.
  • Take a cut from upfront payments for bypassing levels (gamification concept)

How I built it

I built it with technologies like Javascript, react.js, express.js, mongoDB and node.js.

Challenges I ran into

  • Creating a backend server was a challenging task.
  • Integrating the Front-End and Backend turned out to be difficult that it would have been.
  • The schema was slightly tricky to get right and I spent a lot of time in struggling with it.
  • Ideation was the most difficult stage and I had to spend a lot of time in deciding how to make it a positive in every aspects.

What I learned

  • I learned how to work quickly with Javascript.
  • Learned many things about creating backend server
  • Learned about the integration of frontend with backend.

What's next for GROW to GLOW

  • I will find some stable investors to grow the platform
  • Will add some more features like memberships, coupons code after bar gets full.
  • Will also add the Gold tier where customers will get 40% discount on everything they buy.
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