Grove

In 2016, posting was communication. You shared because you felt something. Everyone saw them simultaneously. Imperfection was normal. In 2026, Posting is branding, and our algorithms are feeding you content tailored to your individual tastes. We think the exhaustion from disconnection and information overload led to the trending hashtag “2016.” “Nostalgia operates less as a desire to return to the past — and more as a strategy for making sense of now. People aren't craving 2016 itself. People are craving a time when the world felt more connected, and our old selves were more spontaneous and chaotic. That is who we're designing for. Grove is a hybrid digital-physical ecosystem that reclaims the unoptimized, unpolished spirit of 2016 connection - and plants it firmly in 2026

Built With

• figma
• framer