Note: the pitch video with demo show a viewpoint far from the lake, to see changes that occur to the lake, check out the Project Media photos.

Try it out yourself!

** On Unity Editor - Build and Run it! or on your Oculus Quest - APK ** https://github.com/alvinwang922/grosseries

Inspiration

Grosseries mission is to educate everyday shoppers about how their purchase choices can impact the environment around them. We aim to improve outcomes in sustainability awareness in a public desensitized from statistics, news, and even infographics.

Imagine if you are an Indonesian local, living in a rural community and making a living growing crops to feed livestock. Every year you slash and burn (set fire to peatland and forests to make new fertile soil for farming). This causes haze, pollution from burning that chokes your children and you – leading to long-term negative health impacts.

But you can’t stop this practice; decades of unsustainable practice and sustained foreign demand for certain livestock and meat products mean that this is what you need to do to survive. As you choke on smoke, you know you’re damaging your environment.

Grosseries show how ‘gross’ and disturbing the impact of a shopper’s actions are on the environment. It gives an experience that most city-dwellers would never encounter.

How we do so, Grosseries:

1. Immersive VR Experience: Designed with minimal features that would interrupt the experience, it immerses you in a Virtual Reality Experience through an Oculus Quest headset and controllers.

2. Show over Tell: Bombarding the public with climate change statistics and the news isn’t effective. Learn the impact of your irreversible choices as the sustainability message is conveyed without any words, numbers, or voices.

3. Scaled and Responsive Environment Changes: Items chosen for purchase by you cause changes to Nature around you. The real-life impact of buying one leaflet of paper is magnified to model the impact of your long-term shopper choices. #GoDigital

What it does

1. Immersive VR Experience VR is the future of marketing and engagement. Using it today is powerful, as it is a new medium the public is rarely exposed to. On the other hand – statistics, infographics, news media are common. And even if someone sees a shocking fact about how acres of forest fire destroyed or hear how this was the hottest recorded summer in the last 30 years – no action is taken. We, the public, are desensitized.

2. Show over Tell Changes happen when items enter the shopping cart:

  • For meat: the water recedes a bit to show how much water is inefficiently used to produce meat as compared to other foods equal or higher in protein content.
  • For plastic: plastic, among several other types of trash, ends up in oceans, washing up on shore and damaging the nearby ecosystem.
  • For paper: acres of trees will be felled during a time, also damaging nearby ecosystems. Rather than having pop ups or using words to describe why x is bad because of y, we change the environment by y to reflect x. These changes are backed by research to model the real life impact (See bottom).

3. Scaled and Responsive Environment Changes 56% of the world's population lives in cities, and generally are at higher socio-economic levels than those that live in rural areas. To support the modern lifestyle of city dwellers - natural gas/coal/fossil fuels are burnt to power their devices, cars and homes; plastics and pollution to produce goods, and forests are cleared to support their food choices. The environmental damage of you throwing a plastic bag away is easily ignored and out of your sight – it ends up in a landfill or a body of water far far away. Grosseries takes you out of the the city and into the forest. It makes the changes immediately obvious, exposing you to the waste and damage to the environment from your choices - yours and the millions who think alike.

How we built it

The basis of our platform is the Unity 3D development platform. We coded in C# and designed. We designed prototypes of our platform using Adobe XD in order to organize our thoughts before beginning the project itself. We integrated the Oculus Rift SDK into our Unity platform to provide the rich experience of a fully immersive environment using virtual reality. EchoAR was used to host our asset packages on the cloud, and better share what we utilised in our Unity Project with each other.

Challenges we ran into

Our team of an electrical engineer, a full-stack developer, a frontend/UI UX, and a backend developer – have never used Unity, Oculus SDKs, or touched VR development before.

While we considered doing a good ol' WebApp version of this idea, we knew a VR experience would be a more powerful tool in conveying the message. Thus, we dared to risk it all—to travel outside of our comfort zone—to become VR/Unity Developers within 36 hours.

Project files started in the hundreds of megabytes and reached gigabytes by the time we were finished. We used several packages that were necessary for our idea, inevitably lengthening the time it took for us to get acquainted with Unity. Only two of the four of us shared a similar time zone, which at times hindered communication and subsequent progress. For all of these reasons and more, virtual collaboration on this particular project became significantly more effortful as time progressed.

Accomplishments that we're proud of

Over the past 36 hours, we overcame many difficulties, from our varying time zone differences to working in a completely new field. We are all super proud that within these hours, we not only accustomed ourselves to the technologies involved in developing VR applications but we created a meaningful and impactful project in this new field that pushes towards the sustainability of our beautiful planet through our daily grocery choices. In fact, it was all our first times coding in C#, so the fact that we pushed out such a cool VR application was such an accomplishment to all of us. It was also awesome how well we worked together. In addition, most of us had not talked before the start of the hackathon, but we were able to play to each other’s strengths and weaknesses throughout the 36 hours and worked so well together as a team.

What we learned

In just 36 hours, we learned so much about not only the technologies required in developing a VR project, such as working in Unity and coding in C#, but also about how our daily grocery choices can impact the environment. We pursued research at the intersection of environmental sustainability and global food consumerism to learn about how certain groceries weren’t as sustainable for our planet and their replacements that were more sustainable. We also learned about some important aspects of teamwork and communication, as it was definitely not easy in the beginning figuring out what our strengths and weaknesses were in terms of this brand new field but also figuring out how to align our schedules as our time zones were very offset. However, we quickly adapted and learned how to apply our strengths and weaknesses to this new field and figure out how to work together despite the time zone differences.

What's next for Grosseries

In ten years, when everyone has their own VR headset, we envision an environment where everyone can see how something is typically seen as mundane—grocery shopping—can affect the globe on a larger scale and in the long run. Thus, we want to eventually simulate an actual outdoor grocery store with not just more items but more specific grocery items that people shop for such as raw steaks or organic bananas rather than general items such as meats and fruits. If we were to switch to these more specific items, we would also be able to provide users with specific numbers in regards to how exactly their grocery choices are negatively impacting the environment.

In addition, it would be amazing to eventually further a multiplayer aspect of this project. We can picture Grosseries as a feature in a “Second Life”-Esque platform to further the message of sustainability. We could have multiple islands for different groups of people or even schools who could make grocery choices on their island that reflect their grocery choices in real life. People could visit each other’s islands to learn more about how others are helping sustain the planet best. In this way, people could not only learn about how their grocery choices negatively impact the environment but also playfully compete to see whose grocery choices are sustaining the environment the best. The possibilities with a multiplayer feature are limitless, as we could host competitions or VR chat servers on Earth Day and have events similar to that to emphasize how important grocery decisions are to the sustainability of our planet.

In more technical terms, we envision our next steps to include extending our idea to augmented reality to allow for full immersion in the real world. In parallel to virtual reality, implementing augmented reality would reflect actual changes in the real world rather than virtual ones and therefore greatly aid in our illustration of the impact of everybody on our environment. In the future, when VR/AR technology becomes even more affordable and accessible, then we hope that our experience can be integrated into a greater and more general audience.

Research that Environment Changes were modelled on:

Plastic packaged items:

  • Plastic takes a long time to decompose and often end up in our bodies of water.
  • Effect on environment: Show bodies of water changing colour, plastic trash & waste appearing around.
  • Alternative: Better product design, reusable products, biodegradable/edible packaging.

Meat:

  • Deforestation to create pastures for livestock & greenhouse gas emissions from livestock. Water use to grow feed crops for livestock.
  • Effect on environment: Grass fading & Water receding.
  • Alternative: Protein Source: soy products (tofu) or beans.

Paper:

  • Use more, cut more trees.
  • Effect on environment: Trees cut down.
  • Alternative: Digital mediums.

Other items we want to add and show changes for:

  • Coal: used in developing countries to burn and cook food, also used in many developed nations to power coal power plants. Emits around twice as much carbon as natural gas. Alternative: natural gas, solar, and electrification.
  • Dessert: make sure to avoid desserts with plastic wrappers and that have sugar as it destroys the most biodiversity in the world.
  • Dairy products: deforestation + greenhouse gas emission. Replacement: coconut milk, hemp milk, pea protein milk, and oat milk
  • Seafood: avoid seafood that are farm-raised as they produce large amounts of waste and emit greenhouse gasses, replacement: wild-caught seafood
  • Rice: Rice grows mostly in flooded fields called rice paddies. The water blocks oxygen from penetrating the soil, creating ideal conditions for bacteria that emit methane, replacement: brown rice, quinoa
  • Fruit: many fruits require lots of pesticides which are toxic to wildlife, go for organic fruits
  • Noodles/pasta: Relatively good for the environment!
  • Vegetables: see fruits
  • Fish: see seafood
  • Bread: emits lots of carbon dioxide, make sure bread using organic wheat
  • Fried food: fatty acids released into the air from deep frying may contribute to the formation of the types of clouds that help cool the global climate, fried food is good for environment
  • Egg: produces carbon emission, go for eggs that are organic, free range, or pasture raised eggs
  • Soup: Generally good but depends on what you put in soup

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