We sought to find a solution that could leverage innovative business models to become more successful, driving businesses to take them up. We all felt a bottom-up consumer led approach was best and we all had a brilliant time investigating the creation of semi-complementary currency, something alien to all of us.
Green Credits
To reduce the price to consumers of certified green products through a 'green credit' scheme, incentivising business model innovation to reduce their eco impacts to become certified and share profits
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