Turn audience taste into a campaign worth making

GoldenEpics Qloo Creative Agent helps small business owners and independent creatives turn a business brief into a campaign direction informed by what their audience enjoys. Describe the offer, choose cultural references, and leave with three creative treatments, the research behind them, and an editable brief to share with a designer, writer or video producer.

From a brief to a creative direction

  1. Shape the campaign. Describe your product, audience and desired action, then choose a voice and format.
  2. Find the cultural connection. Search for books, films or brands your audience enjoys and confirm the exact references.
  3. Explore with Qloo. The agent researches connected books, films and brands and brings the results into one workspace.
  4. Choose a direction. Compare three treatments with hooks, script or copy structure, visual guidance and supporting cultural references.
  5. Make it yours. Add production notes and export the selected direction and its research as Markdown or JSON. Your workspace also saves on your device.

For a café owner planning a campaign, a favourite book and film become useful creative inputs: a way to explore atmosphere, storytelling and the details that could make the campaign feel familiar to its audience. The owner can inspect the connections, compare approaches and hand a clear brief to a creative collaborator.

What Qloo brings to the creative process

Qloo supplies the cultural connections that shape the recommendations. The agent coordinates reference lookup and research across categories, then a transparent rules-based planner uses the returned tags and descriptions to shape and rank creative treatments. Each treatment keeps its supporting references alongside the creative interpretation, making the reasoning easy to inspect.

In a live walkthrough, combining The Little Prince with The Grand Budapest Hotel produced 18 references across books, films and brands. Adding the film changed the leading creative direction from “A small discovery” to “Made with intention.” This shows how a change in cultural evidence changes the campaign recommendation.

A comparison view lets users see what cultural research adds to a product-led starting point.

Why it helps

Small teams get a practical way to connect audience interests with creative decisions. Research, concepts and production notes stay together, helping an owner explain a direction and helping a collaborator understand how to develop it. Editable notes and portable exports make the work useful beyond the first brainstorming session.

The user stays in charge of the final creative choice. The app offers distinct directions and visible evidence to support that decision.

Try it

Open the live workspace, enter a brief, and add cultural references. Research the connections, compare the directions, choose a favourite and export the brief.

The public MIT-licensed repository includes the complete application, setup instructions and a judge walkthrough.

Built with

React, TypeScript and Vinext power the workspace. A server-side Cloudflare gateway runs Qloo’s harness for cultural research. Codex supported implementation and testing across the research flow, creative planner and exports. Validation includes 19 passing automated tests and a live walkthrough covering research, creative selection, exports and saved-workspace recovery.

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