Gold Loan Fintech Company

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  hi-fidelity wireframes

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  working prototype

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  visual design

Business Objectives This Gold Loan Fintech Company delivers excellence in the services of lending gold loans at the doorstep of its customers. They wanted to revamp the design across their platforms which included their website, web application, mobile application, and dashboard.

According to a survey conducted by the client, the social stigma surrounding the experience of taking gold loans online is extremely high. In order to break this stigma and instil trust among their potential customers, the client wanted us to revamp their digital applications through enhanced design and development solutions.

Challenges To Overcome

• Revamp design across all the platforms.
• Instil a strong feeling of trust in the revamped design.
• Provide a fully transparent experience to the user through modern design.
• Design a web application to track the status of gold loans.
• Create content for their website.

Solution Approach UX Strategy We worked on the UX Strategy to draw a ground-breaking roadmap for redesigning the platform. We worked on understanding their business pace and aligning their business goals with the users' needs.

Stakeholder Interview We initiated the research with stakeholders to capture the brand vision. We conducted interviews to understand intentions, goals, and design directions. These interviews were one of the most helpful research tools to provide the desired design solutions that users and business owners await. By being in constant touch with the decision-makers, we saved a lot of time that is usually wasted in finalizing the ideas.

Competitive Analysis Our team conducted a competitive analysis with competing apps and websites. We did an analysis based on the interest rate, services offered, unique selling points (USPs), and gold loan schemes.

Built With

• fintech
• softwaredevelopment
• uxdesign
• wireframe