Inspiration
Living in a middle class neighborhood, I observed that a lot of people seem to spend an obscene amount of $$$ on regular appliances that could easily be shared. That large 2000$ snowblower that one of your neighbors bought? Why not everyone share that monster and the cul-de-sac get their shoveling done in half hour? Why not make it easier to use the large set of tools that one car junkie collects ?
What it does
It enables people to put up their appliances/tools/products/etc. up for rent/borrowing. This will allow for communities to share resources, while bringing down the financial investment from regular folk.
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