Spontaneous travellers. We see in movies people showing up at airports without any idea of where they are heading, spinning a globe and travelling to their first country their finger lands on. We believe these images are grounded in reality, and recent articles back this up, with Google recently announcing that over 50% of users on their Google Flights service don't even know their final destination (http://googleblog.blogspot.hk/2015/02/get-away-with-google-flights.html).
We're proud of a user experience that removes the need for any thought. Similar to the lull of an Uber 'Get a taxi now' button, or 'one click purchase' on Amazon, we feel travellers should be able to have a similar experience for travel to get away - perhaps from those long winter nights (and days).