"GEO Gap Compass"

Track 1: AI Visibility & Prompt Discovery “Discover where your brand is missing in AI-generated answers — and how to fix it.”

Comment

🌍 GEO Gap Compass — AI Visibility & Opportunity Tracker

🚀 “Discover where your brand is missing in AI-generated answers — and how to fix it.”

🧠 Overview

GEO Gap Compass is an AI-powered visibility analytics dashboard that helps brands understand how often (and where) they are cited by AI assistants such as ChatGPT.

The tool identifies citation gaps — topics or prompt categories where your brand should appear but doesn’t — and offers actionable insights.

In short, it’s Google Analytics for Generative AI — showing not just who mentions you, but who doesn’t and why.

🏁 Hackathon Track

-Track: Track 1: AI Visibility & Prompt Discovery

-Category: AI Search Visibility & SEO Intelligence

-Goal: Build an intelligent GEO insights tool using Reimagine.web and AI APIs.

✨ Key Features

🔍 1. Prompt Testing Lab

Input a brand or topic — the system auto-generates multiple prompt variations (e.g., “how-to,” “comparison,” “definition”) and tests them via ChatGPT.

Extracted citations are automatically logged and analyzed.

🔥 2. Citation Gap Heatmap

Visual heatmap showing which prompt types mention your brand and which don’t.

Color-coded visibility:

  • 🟢 High — Frequently cited
  • 🟡 Moderate — Occasionally cited
  • 🔴 Low / Missing — Citation gap detected

🧩 3. Competitor Benchmarking

Add up to 3 competitors to compare citation frequencies and prompt performance side-by-side.

Identify which prompts trigger your competitors but skip your brand.

💡 4. Actionable Insights

AI-generated, plain-language insights:

“You’re missing citations in comparison and tutorial prompts.”

“Your competitors appear 40% more often in how-to queries.”

⏱️ 5. (Optional) Time-Series Tracking

Track visibility trends over time (synthetic or real data).

See how citation frequency evolves after content or GEO optimizations.

6.Geo-Gap-Compass Analysis By ReimagineWeb:.

🧰 Tech Stack

| Layer | Technology |

|-------|-------------|

| Frontend | Next.js + Tailwind CSS |

| Backend | FastAPI (Python) / Express.js (Node.js) |

| AI APIs | OpenAI API (GPT-4 / GPT-4o-mini) |

| SEO/GEO Data | DuckDuckGo |

| Database | SQLite / JSON storage |

| Visualization | Recharts (Heatmap, Trend Graphs) |

| Deployment | Vercel (frontend) + Railway / Render (backend) |

🧭 System Architecture


flowchart TD

    A[User Input: Brand/Topic] --> B[Prompt Generator]

    B --> C[ChatGPT API Calls]

    C --> D[Extract Cited URLs]

    D --> E[Store Data in DB/JSON]

    E --> F[Gap Analysis Engine]

    F --> G[DuckDuckGo/GPT-4o mini]

    G --> H[Insights Generator]

    H --> I[Dashboard Visualization]

    I --> J[Heatmap + Competitor View]

⚙️ Quick Setup

1️⃣ Clone the Repository


gitclone https://github.com/SanaAdeelKhan/geo-gap-compass.git

cd geo-gap-compass

2️⃣ Backend Setup

Python (FastAPI)


cd backend

pip install-requirements.txt

backend\.venv\Scripts\python.exe -m uvicorn backend.app:app --reload --port 8000

or Node.js (Express)


cdbackend

npminstall

npmstart

3️⃣ Frontend Setup


cdfrontend

npminstall

npmrundev

4️⃣ Environment Variables

Create a .env file in the backend directory:


OPENAI_API_KEY=your_openai_api_key

5️⃣ Run the App

📊 Example Output

🔸 Citation Gap Heatmap

| Prompt Type | Your Brand | Competitor A | Competitor B |

|--------------|-------------|---------------|---------------|

| How-To | 🟢 | 🟢 | 🟡 |

| Comparison | 🔴 | 🟢 | 🟢 |

| Informational | 🟡 | 🟢 | 🔴 |

| Problem Solving | 🔴 | 🟡 | 🟢 |

🔸 Insight Sample

🚨 Your brand is underrepresented in “comparison” and “problem-solving” queries. Optimize content around these categories to improve AI visibility.

🧩 Challenges Solved

  • 🌐 Lack of visibility tracking across AI-generated answers
  • 🧭 No existing metric for brand presence in Generative AI responses
  • 📊 Difficulty comparing content GEO performance against competitors
  • 💡 Turning unstructured AI outputs into actionable brand intelligence

🧠 Future Enhancements

  • Multi-AI support (Claude, Perplexity, Gemini)
  • Real-time citation monitoring with historical trends
  • Automated content gap recommendations
  • Team dashboard with exportable PDF reports

“GEO Gap Compass — helping brands win visibility in the age of AI search.”

Built With

Share this project:

Updates