#GenEV is an awareness & outreach campaign to educate next gen drivers on the benefits of adopting EVs, trucks & SUVs vs ICE vehicles, including public health, environmental impacts, and financial.
Inspiration We noticed a pervasisve lack of awareness of the benefits of EVs over ICE vehicles. We decided to present these benefits to current and future buyers of pickup trucks and SUVs.
What it does A marketing campaign aimed at current and future buyers that will raise awareness of the multiple benefits of EV pickup trucks and SUVs.
How we built it Group brainstormed during first sessions and then collaborated on Powerpoint presentation
Challenges we ran into Deadlines
Accomplishments that we're proud of Collaboration
What we learned Teamwork saves the day
What's next for Gen EV - The Generation Driving EVs into the Mainstream Get selected
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