Game Day Rewards

About the Team

We had a really great time working together on this project. Our team of 2 and ½ members is from Florida Polytechnic University. Our ½ member Sugar the Service Dog was an invaluable member, as she really helped our team overcome anxiety and adversity to make something that we are really proud of.

Why Game Day Rewards?

When the NFL holds an event at the World Camping Stadium they take 100% of tickets, TV, and Sponsorships. We provide an opportunity to monetize and increase engagement with an untapped audience of stadium visitors similar to how TV monetizes an audience.

What is Game Day Rewards?

Game Day Rewards is a Gamification experience used by visitors of the stadium that improves engagement, retention, and provides monetization. Gamification is a process of creating a rewarding experience that customers interact with earning points for activities similar to playing a video game.

Our strategy has four dimensions of positive impact

For the actual stadium we are able to improve logistic constraints around ingress and egress. This is achieved in an actively modifiable system that can direct traffic efficiently. This will be discussed further in its own section but the other key point to this approach is social and behavioral integrations that direct visitors based on their behavior and seat location. Going from the Business to Customers we are able to create a more engaging experience in app. This means an audience that can earn points for completing tasks like checking into a stadium or purchasing concessions. In addition, the data generated from customers can be used to deliver targeted and event driven experiences like coupons for the jersey of a customer’s preferred team or an en gratis gift of a free soda to a member who frequently purchases soda and is close to renewal of their membership. Furthermore, fan activations like communal trivia playing on the video display can improve engagement and drive traffic to the application. The points earned by customers can be exchanged for rewards like discounted tickets and concessions. Going from Business to Business we are able to provide a digital advertising experience that provides benefits similar to an in person activation with the monetization strategies typically seen exclusively in a TV audience. Customers can earn points for watching advertisements sponsored by businesses. In addition, every activity in the app delivers a message of a sponsoring advertiser that brought the activity to the customer. In addition, the data of customer activity in the stadium is an additional source of revenue which can be sold to the companies of related products Going from Business to Customer to Business we are able to provide experiences for customers that go beyond their visit in the stadium. Additional rewards that can be redeemed by customers are for example a discount voucher for Fun Spot or a discount voucher for an Uber Ride. These experiences can also go backwards with uber rewards points for example being used to purchase tickets.

Financial Breakdown

The stadium sold a combined digital/social and in person activation to a single business in the 10-15k range. The stadium can have an attendance of around 60,000 people which is why an in person experience can generate significant guaranteed impressions. We similarly can provide guaranteed impressions which leverage the same in person audience at a much larger scale. Furthermore, our impressions are directly possible to convert into sales with promotions of products intelligently targeted to consumers based on their behavior. Our activations seamlessly blend and leverage the in person audience, the social media audience, and our app users interacting with businesses beyond the scope of the stadium. Our platform is easy to use and dynamic and would cost $500 a month to maintain and run the infrastructure for. An employee with basic computer experience can accurately run the activations from a laptop during an event to better meet demand and sales. An employee can additionally work a couple hours in advance of an event preparing content that would be delivered in app experiences. In addition we've designed integrated marketing systems to drive traffic using existing infrastructure like stadium wide trivia played in app and on the video monitors.

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