With the invent of smart meter, all users, utility company and electricity generator should be able to benefit from this changes. Price is considered as the most important signal here to regulate electricity market. Here we provide a pricing control platform for utility company and end users. On front end, end users will have the flexibility to select the appropriate pricing options for themselves. Our intelligent algorithm will provide recommendation based on his historical data. On the back end, the utility company will design different pricing strategy based on data analysis. Overall, the electricity market will see a reduce in peak demand thus benefit the whole electricity area.

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