frwrd

Describe your project (Max 150 words)

In an era where AI-driven optimization dominates productivity, Frwrd brings people together to achieve their goals without losing the human touch. This goal tracking app connects users with others pursuing similar aspirations, whether it is fitness, creative projects, or learning new skills. Unlike traditional tracking apps that rely on impersonal AI recommendations, Frwrd prioritizes shared experiences and collective motivation.

Users can form small dynamic groups, track progress with encouragement from peers, and celebrate milestones together. AI plays a supportive role by summarizing group insights and offering gentle nudges, but real human interactions drive accountability and success. By blending technology with community, Frwrd ensures that staying motivated is not just about efficiency. It is about connection, encouragement, and the shared journey of self improvement. Stay human, stay inspired, and reach your goals together.

Describe your research process and findings. If you conducted any surveys or interviews, please include the survey form and/or interview questions here. If you conducted secondary research by pulling from online sources, please include a link to your sources. (Max 500 words)

Our research examined how individuals track, share, and stay motivated toward their goals, as well as how they reflect on their progress.

1. Methods of Goal Tracking

Participants use different methods to track their goals:

Journaling (29%): Some prefer writing in journals to document progress. Mobile Apps/Websites (47%): Notion, Microsoft To-Do, Google Calendar, and the Notes app are commonly used. No Formal Tracking (24%): Some do not actively track their goals, relying on memory or informal methods.

1. Goal Sharing Preferences

Public vs. Private: Most participants (53%) share their goals with close friends or family, while 29% prefer to keep them private. Only 18% openly share their goals with anyone.

1. Sources of Motivation

Participants cited various factors that keep them motivated:

Personal Growth (41%): Many want to improve themselves and feel accomplished. External Accountability (29%): Friends, family, and mentors help keep them on track. Deadlines & Progress (18%): Seeing progress or having set deadlines encourages consistency. Flexing (12%): Some are motivated by showing off their achievements.

1. Reflection Practices

Yes (59%): Most participants reflect on their goals, using journaling, self-questioning, or monthly check-ins. No (41%): Others focus more on action rather than reflection.

1. Key Takeaways

Many users prefer digital tracking tools, but journaling remains popular. Goal-sharing is selective, mostly limited to close relationships. Motivation stems from personal fulfillment, accountability, and tangible progress. Reflection helps users adjust and stay aligned with their long-term goals. These insights can inform the design of goal-tracking tools by emphasizing flexibility, social features, and progress visualization. https://docs.google.com/forms/d/e/1FAIpQLSfs4fjataCSCZ_mQ4mDc3u1EStEjaB8NxuGFIUpecFgtHhgtQ/viewform?usp=sharing

Describe your most important design decisions. What research findings and/or user testing results led you to make these decisions?

A common thread among interviewees during our research phase was their preference for personal goal management, with many keeping goals primarily to themselves or sharing selectively. This led to our implementation of anonymous group options, allowing users to maintain privacy while still benefiting from community accountability. Given how ambiguous goal setting is, we wanted to adapt to be flexible to the many types of goals users could want to set. Users can set either rigid checkpoints or choose to forgo this, accommodating different goal-setting styles.

Built With

• figma