Project Pitch: ShoutoutKaro.in Inspiration: The project was inspired by the observed limitations of traditional influencer marketing, specifically the lack of properly validated returns and the high associated costs.
What it does: ShoutoutKaro.in is a gig marketing platform connecting brands with everyday individuals for authentic promotions. It enables brands to achieve genuine reach and measurable results, while empowering individuals to earn by promoting products and services they genuinely support.
How we built it: The platform is built using a modern, scalable technology stack. The frontend leverages React with Vite for a highly responsive user experience, styled efficiently with Tailwind CSS. Supabase serves as the robust backend, handling database management, authentication, and real-time functionalities.
Challenges we ran into: Key challenges included optimizing database performance, effectively onboarding brands, and demonstrating the platform's potential to a diverse user base, including college students, highlighting their earning opportunities.
Accomplishments that we're proud of: We are proud to have successfully partnered with two initial brands and enrolled 100 individuals onto the platform. Furthermore, the project has garnered trust and backing from 23 venture capitalists.
What we learned: Our initial phase has validated a significant market demand and need for authentic, performance-driven marketing solutions.
What's next for ShoutOut: The immediate next step for ShoutoutKaro.in is to commence the launch of campaigns, facilitating the first wave of brand promotions and individual earnings.
Built With
- bolt
- stripe
- supabase
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