Inspiration
My name is Kirill, I am the founder of ForeverYoung (ForYou). Together with the team we are happy to present a product that aims to prevent skin aging and promote well-being.
The initial idea was to create something for my girlfriend to take care of her skin. While she was spending an enormous amount of time & money visiting cosmetologists, there were no digital skincare products on the market. Together with co-founder Emil we decided to create a prototype on Instagram to test the hypothesis. After conducting about a thousand of surveys we failed to reject the hypothesis - there was no product or consolidated digital skincare solution on the market.
What it does
Our product is a part of everyday skincare. Users can prevent aging, smooth out wrinkles, shape facial contours and much more by applying facial treatments themselves. Assisted by AR - the massage lines on your face are shown through the front camera. Users always know how to do it right without damaging the skin.
In addition the app includes:
Personalized massage courses developed based on the skin type and conditions you may want to treat.
A water tracker to keep track of your body's water balance.
A library of stories-like beauty and health articles.
All treatment courses and articles have been developed by the experts in cosmetology and dermatology. You can always ask for their advice.
How we built it
We use Flutter and AR Core by google. Rive for animations. Firebase for AB testing and product analytics.
Challenges we ran into
Retention and conversion to trial
Accomplishments that we're proud of
1,5 mln downloads in Google Play Top 3 free growing beauty product by Google play
What we learned
To evaluate product, to understand our customers, bring value to than.
What's next for forYou
Find investments for faster grows.
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