Recovery: when a task no longer fits, pick how the day recovers and Flowo rebuilds the rest around what can't move.
Describe your week in plain words, Brain Dump with Tidy Up, and tomorrow laid out before it starts.
Re-planning when the day changes, the month view, and privacy choices with analytics off by default.
App icon, 1024 x 1024, uncropped.
Frameless screenshot of the Today grid, 1320 x 2868.

Inspiration

One of us has diagnosed ADHD. Every planner he tried handed him an empty list and a blank calendar, then asked him to estimate how long things take, put them in order, and re-plan when the day changed. Those are the exact skills ADHD takes away. The planner became one more thing to fail at.

We built Flowo for that moment. A call runs long, a task takes three times longer than it felt, and by noon the plan is a list of things already missed. Flowo does the estimating, the ordering and the re-planning for you. It has no streaks and no guilt copy.

Last December we asked people in an ADHD community how they plan their days. Flowo grew out of those conversations.

What it does

A day built around what can't move. Meals, pickups, meetings and sleep go in first. Tasks fill the time that is left, sized by how long they take and when they are due.
An honest "No room" badge. When a task can no longer fit before its deadline, Flowo says so today, not at 11 p.m. tomorrow.
Recovery (Pro). One tap opens the ways out: move the deadline, use recovery time, or balance both. Flowo rebuilds the rest of the day around the fixed events and shows what moved.
It learns your rhythm. Flowo notes when you actually do things and plans the next days around those hours.
Describe your week. Type your week the way you would say it out loud. A few short questions turn it into a draft week you can check before it starts.
Brain Dump and Tidy Up. Write or dictate thoughts as they arrive. Tidy Up sorts them when you are ready.
Mentor. Ask for the next step, break a task down, or talk a heavy day through.
No account. Open the app and plan.

How we built it

A planner you can predict. Scheduling is deterministic and runs on the phone. It models fixed events, time windows, deadlines and durations, and it reports a conflict before it commits anything. The same input gives the same day, so you can see what moved and why.
AI as a separate layer. Claude Haiku on Amazon Bedrock breaks tasks down, estimates time and answers in chat. The schedule itself never depends on a model.
One codebase, two platforms. Flutter for iPhone, iPad and Android, with Swift and Kotlin where the system needs it: the Focus timer runs as an iOS Live Activity, and capture works from widgets, Siri and app shortcuts. The app speaks seven languages, two of them right-to-left.
RevenueCat for every purchase. One entitlement, Paywalls and Customer Center. The app asks for an offering named after the feature a person just reached for, so we can change a paywall without shipping a build.

Challenges we ran into

The task that doesn't fit. Quietly pushing it to tomorrow hides the problem. Flagging it without a way out just adds guilt. Recovery is our answer: show the conflict early, offer three concrete fixes, and keep the fixed events untouched.
Trials and cards. A store trial needs a payment method on the account, which surprised early testers who expected "no card". We rewrote the trial copy and moved the core to weekly free allowances, so planning itself never sits behind a wall.
Attribution without accounts. Flowo has no sign-up, so we measure through store campaign tokens per ad set instead of user IDs.

Accomplishments that we're proud of

Shipped to the App Store on 20 August and Google Play on 21 September, in English and French, with updates through 1.0.4.
Recovery holds up on real days: pickups and dinners stay where they are, and you can see what moved.
Early testers shaped Flowo release by release, and people now plan real days in it without signing up.

What we learned

People forgive a planner that says "this won't fit" early. They do not forgive one that lets them find out at night.
Charge for the moments that cost something, AI requests and Recovery on the bad days, and keep ordinary planning free.
Real captures sell better than mockups. Store assets built from the actual app were faster to make and easier to trust.

What's next

Paid campaigns in the US and Canada this week: ten short films, one per feature, with installs traced to each ad set.
A Product Hunt launch on 6 October.
More ways to recover a day: split a task, or hand part of it to tomorrow.