Initially, one of our dads wanted an app that gave him a notification when a stock or security crossed a certain threshold. Our target users are day traders who often are not sitting at their computer terminals. These users are able to receive push notifications when the stocks that they are tracking cross a certain threshold and then immediately be able to see a newsfeed (to potentially see what caused the stock to cross the threshold). One of the key features that we are most proud of is the Social Sentiment Index, which tracks what people are thinking about the stock on Twitter in a measurable index. This type of data is an extremely interesting field, as research has shown that social sentiment about securities and stocks often indicates shifts in the stock market – we believe that this is a good first step towards realizing the potential relationship between stock market trends and social sentiment.

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