User Research

  • Users value personalized recommendations, desire simplified navigation process, and clear instructions for ease of use
  • Using personal devices as In-Flight Entertainment may not solve the seatback IFE issue due to space constraints and the need for users to constantly look down at their screens
  • Compatibility issues are also a concern

Competitive Analysis

Airline Entertainment Features Issues
WestJet - Offers personalized entertainment - Device compatibility issues
- Diverse content options - Constantly look down at devices
British Airways - Various entertainment options - Difficulties with zooming on flight map
Lufthansa - Personalized streaming-based entertainment - Device compatibility issues

Design Considerations

User Goals

User Goal Description
Entertainment Wants to enjoy a variety of entertainment options during their flight
Personalization Ability to personalize entertainment by selecting preferred movies, shows, or music
Relaxation Seeks to try to relax and entertain themselves during their flight

The Design

  • Provides a seamless and enjoyable experience.
  • Various entertainment options, user-friendly interfaces, and high-quality audio and video
  • Offers content for adults and kids, including a relaxation section.
  • Personalized Recommendations
  • Can connect their personal devices

Next Steps

  • Look into integrating the remote control
  • Build out a questionnaire for Listen, Relax, and Kids Zone
  • Do further research on device connection
  • Further research on the Watch With Friends feature

Built With

  • adobe
  • figma
Share this project:

Updates