Inspiration
One of our team members remembered that UCLA had a monetary fitness incentive program for their student body. UCLA's incentive program, however, requires you to deposit money into a pool that gets redistributed based on how well everyone in the program worked towards their fitness goals. We saw the uncertainty of this method of monetary incentive would be a turn-off for our target customer base. We thought that this idea could be generalized to anybody and anyone who wanted to participate in this kind of accountability system.
