AURÉA

Purpose/Goal: AURÉA is a comprehensive lifestyle application developed for Gen Z women. The app combines aesthetic motivation, enjoyable finance tracking, and intelligent shopping functionalities in one single platform to empower its users. AURÉA solves the issue of fragmented lifestyle tools by merging three necessary functions together: a light-hearted budgeting tool (GirlMath Wallet), a visual planning space (Inspiration Spending Boards), and a reverse shopping engine (Image Search).

Problem: Women historically use multiple apps to manage their finances, inspirations, and shopping activities. Budgeting apps can inherently feel cold and judgmental. Inspiration apps, like Pinterest, don't allow connection to purchases, and shopping apps lack personalization or emotional attachment.

Solution: AURÉA builds a seamless, beautiful digital experience that emulates how modern women live, shop, and plan: GirlMath. Wallet: Defend spending in an enjoyable, relatable way. Inspiration Boards: A Pinterest style planning space to track habits and solidify vision boards of future/ recommend purchases. Image Search: Snap-to-shop technology to find whatever you want, wherever you want, instantly. Displays prices of what you're looking for, if it is within your budget, and provides alternative options or dupe suggestions.

Built With

• figma