FinAI

FinAI is a personalized AI benefits companion designed to help Gen Z employees understand and choose the right workplace benefits with ease.

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Inspiration

  • Gen Z values personalization, wellness, and simplicity in their digital experiences.
  • 80% of Gen Z employees say they would prefer AI-driven financial and health guidance if it’s transparent and easy to use.

What it does

  • FinAI, a smart benefits companion analyzes your lifestyle and financial goals to recommend personalized benefit plans all while maintaining privacy and trust.
  • This app has two options to help employees choose a effective benefits plan that is fit for their needs. These two options involve 1) filling out form with 5-10 questions maximum with dynamic questioning patters. 2) Using the employees instagram account recent 6-10 posts feed in order to gather person details to create a more tailored and customized benefits plan for their current needs.

How we built it

  • Built as a Flutter mobile app.
  • Frontend: Flutter, Dart, UI/UX
  • Backend: AWS(S3, Lambda, API Gateway, Cloudwatch, Lambda Layers), Python

Challenges we ran into

  • Ensuring data privacy and security while using AI insights.
  • Maintaining AI accuracy and fairness without making real benefit decisions.
  • Handling social media data ethically with user consent.
  • Simplifying complex insurance terms for Gen Z users.
  • Building a functional prototype under time limits.

Accomplishments that we're proud of

  • Built a working AI prototype that personalizes benefits for Gen Z users.
  • Successfully integrated lifestyle analysis to suggest relevant add-on benefits.
  • Designed a clean, intuitive UI for easy benefit navigation.
  • Ensured data privacy and transparency in every feature.
  • Created a solution that makes benefits simple, relatable, and engaging.

What we learned

  • The importance of data privacy and ethical AI use in financial products.
  • How to translate complex benefit information into Gen Z–friendly language.
  • The value of user-centered design for engagement and trust.
  • How AI can enhance personalization without overstepping decision boundaries.
  • The power of team collaboration under tight deadlines.

What's next for FinAI

  • Prototype Expansion: Integrate real-time benefit cost comparison & salary-based optimization.
  • Personalized Dashboards: Track benefit usage and recommend wellness programs.
  • Gamified Experience: Introduce “Benefit Goals” badges to make engagement fun for Gen Z users.
  • Partnership Pilot: Test within Lincoln’s new-hire onboarding process.
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