Our inspiration comes from our personal experiences with investing in the past. It is not rocket science to know that achieving financial security should be a goal for everyone, but unfortunately the world of investments has just way too many barrier to entry. Whether it is understanding the process, figuring out the workings of the tool, or knowing what I can expect to get at the end of the day, we have all experience some form of obstacle which made it very hard to make the first purchase. Our solution aims to reduce the barrier to entry, educate the less experienced, guide ones that are time-constrained, and offer a personalized investment platform for everyone.
What it does
Fidelity i-Invest is specifically designed to be contextual, jargon-free, and streamlined for a younger, digitally-integrated market.
The platform simplifies the process of entering the investment game by having a sensible and hassle-free onboarding. Following that, the user is guided through a curation process which feeds into an intelligent recommendation engine serving investment opportunities personalized to the user's financial capabilities and goals.
Throughout the platform, we have eliminated jargon and embedded educational touchpoints which allows the user to learn about domain-specific terms and concepts. This reduces intimidation and anxiety a new investor faces with the information-dense and unintuitive platforms available currently.
How we built it
We built a journey map of a young professional onboarding to Fidelity i-Invest, personalizing his profile, and making his first purchase. This experience was designed on Figma where it was also possible to rig a functional prototype.
We plan to built the application using React Native, a cross-platform mobile framework. The backend will be served via Google Firebase. The business intelligence, investment information, and news will be integrated through Fidelity APIs and other relevant sources.
Challenges we ran into
The biggest challenge, and the main thrust of our project, was breaking down the systemic problem of why there is such a lack of participation and engagement from the young population with investing. Being young professionals and soon-to-be-graduates, ourselves, we had to engage deeply with investment anxieties and critically assessing the platforms and tools available to us. This involved user journey mapping, surveying our peers, and researching the problem space. Once we were able to sort that out, the solution space was clear and our path forward evident.
Accomplishments that we're proud of
This was the first hackathon Jimmy attended where his team was able to bring a project to fruition. He was excited to be able to experience the process of building a pitch and present our hard work to the crowd!
Grace, our designer, was really excited about learning how to animate the Figma prototype.
Ahrar, the developer of the team, was really happy to be a part of a project where the user experience and business case took precedence over the tech. He was able to close his text editor and help Grace with designing the platform.
What we learned
Through the process of researching the problem and developing Fidelity i-Invest, we were able to learn a lot about investing, the domain-specific jargon, and the broader importance of investing as a financial instrument. But, more importantly, we learned about the challenges for companies to adopt emerging technologies to continue to serve the tech-savvy, digital market. We also learned about the difficulty of translating complex investment tools and older-generation platforms to a modern, streamlined system.
What's next for Fidelity i-Invest
- Validate assumptions on UX for different user types
- Build a functional MVP
- Integrate with Fidelity services and exposable APIs
- User testing
- Soft pilot launch