In the current media landscape, control over distribution has become almost as important as the actual creation of content, and that has given Facebook a huge amount of power. The impact that Facebook newsfeed has in the formation of opinions in the real world is so huge that it potentially affected the 2016 election decisions, however these newsfeed were not completely accurate. Our solution? FiB because With 1.5 Billion Users, Every Single Tweak in an Algorithm Can Make a Change, and we dont stop at just one.
What it does
Our algorithm is two fold, as follows:
Content-consumption: Our chrome-extension goes through your facebook feed in real time as you browse it and verifies the authenticity of posts. These posts can be status updates, images or links. Our backend AI checks the facts within these posts and verifies them using image recognition, keyword extraction, and source verification and a twitter search to verify if a screenshot of a twitter update posted is authentic. The posts then are visually tagged on the top right corner in accordance with their trust score. If a post is found to be false, the AI tries to find the truth and shows it to you.
Content-creation: Each time a user posts/shares content, our chat bot uses a webhook to get a call. This chat bot then uses the same backend AI as content consumption to determine if the new post by the user contains any unverified information. If so, the user is notified and can choose to either take it down or let it exist.
How we built it
Challenges we ran into
Web scraping Facebook was one of the earliest challenges we faced. Most DOM elements in Facebook have div ids that constantly change, making them difficult to keep track of. Another challenge was building an AI that knows the difference between a fact and an opinion so that we do not flag opinions as false, since only facts can be false. Lastly, integrating all these different services, in different languages together using a single web server was a huge challenge.
Accomplishments that we're proud of
What we learned
What's next for FiB
Hopefully this can be better integrated with Facebook and then be adopted by other social media platforms to make sure we stop believing in lies.